Argosy Control Engineering

Brand transformation and digital design for a leading Scottish engineering company specialising in the application of protective coatings

Project Overview

NB worked with Argosy Control Engineering to analyse the organisation’s corporate DNA, strengthen and reinvigorate the brand, and design an impressive new visual identity. That work inspired the development of a high-quality, compelling new website.

VISIT WEBSITE

NB Communication provided a professional, friendly and attentive service with great attention to detail, the whole team have been wonderful in every aspect of the design and build of this website their patience along with their tenacity made it a pleasure to collaborate. I would highly recommend NB Communication to anyone thinking of taking that next step in to marketing you will be in safe, professional hands.

Karen Kelly-Watt Chief Executive, Argosy Control Engineering

Background

After almost 30 years in business, Argosy Control Engineering had established an excellent reputation in the oil and gas sector in and around Aberdeen. However, the management team were aware of a need to clarify Argosy's positioning and to improve its online presence to reach a new generation of buyers and to increase visibility in emerging energy sectors.

Challenge

Having served the Oil & Gas sector for decades, Argosy was ready to improve efficiency, market the firm in a bold and positive way, and explore the potential of reaching valuable new customers and diversifying into new sectors.

Solution

NB Communication led a comprehensive exploration of Argosy's corporate identity, developing a robust brand to represent the firm's core values and creating a new visual identity. This work inspired designs for a bespoke, optimised website built by NB's team and populated with content specifically created for the client. NB also transformed Argosy's approach to digital communication, devising an ongoing strategic digital marketing campaign.

Services Provided
1

Brand strategy workshop

NB led a structured brand strategy workshop to analyse Argosy’s current situation and future ambitions, helping to clarify and articulate its brand to gain a competitive advantage.
2

Brand positioning

Our expert team compiled a comprehensive report with recommendations for strengthening Argosy’s brand and maximising the value of the work.
3

Brand proposition

NB helped the client develop a single proposition to define what is unique, different, and better about Argosy.
4

Brand identity

A new visual identity and logo was created by NB’s creative team to reflect Argosy’s core brand elements clearly and consistently.
5

Strapline

Our skilled team further distilled the brand proposition into a concise strapline for use across communication platforms.
6

Brand guidelines

NB’s graphic design team created comprehensive guidelines detailing everything from colour palettes to tone of voice, ensuring consistency in communications.
7

Photography

NB briefed, organised and oversaw a successful photography shoot that delivered hundreds of high-quality brand specific images.
8

Website design and development

Inspired by the new brand guidelines, NB designed and built a fresh, professional website to help Argosy build relationships with existing and new customers.
9

Website optimisation

NB’s experienced coders and developers conducted a deep pre-launch analysis of the new website to maximise performance and user-experience.
10

Copywriting

Compelling, accurate and engaging copy was written to ensure information is presented in a clear, simple and professional way.
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